Apr 12 2024 18 mins
In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe's mini tote bag frenzy.
- Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller's 120th anniversary with a classy, limited-edition collection, featuring subtle branding on items like cufflinks, champagne dress socks, and pocket squares.
- Movie Promotional Popcorn Buckets are all the rage: We highlight the trend of collectible buckets from cinema releases, becoming lucrative merchandise with examples like R2D2 buckets and collectibles from major movies.
- Trader Joe's Mini Tote Bag Frenzy: Demand for Trader Joe's mini tote bags is off the hook, leading to reselling at high prices on eBay, and the passionate customer loyalty towards the brand.
- Aldi's Affordable Spring Merch Line: Aldi's launch of budget-friendly merchandise, includes sneakers and tote bags, emphasizing the value and appeal of their branded products.
- Dolly Parton's Cast Iron Collection with Lodge: Dolly Parton's reasonably priced cast iron cookware from Lodge promotes family gatherings and memorable moments, reflecting a trend towards affordable, branded kitchenware.
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How Miller High Life and The Tie Bar Made a Classy Beer-Themed Wedding Collection - Print & Promo Marketing
https://www.printandpromomarketing.com/article/how-miller-high-life-and-the-tie-bar-made-a-classy-beer-themed-wedding-collection/
Miller High Life Collection | Tie Bar
https://www.thetiebar.com/c/tie-bar-x-miller-high-life
Dune Sandworms to R2-D2: Popcorn Buckets Boost Theater Revenue
https://www.hollywoodreporter.com/movies/movie-news/popcorn-buckets-dune-star-wars-movie-theater-revenue-1235824026/
movie popcorn bucket for sale | eBay
https://www.ebay.com/sch/i.html?_from=R40&_nkw=movie+popcorn+bucket&_sacat=0
Why a $2.99 Trader Joe's mini-tote is being sold for $700 on eBay
https://www.retailbrew.com/stories/2024/03/18/why-is-this-usd2-99-trader-joe-s-mini-tote-being-sold-for-as-much-as-usd700-on-ebay
'Madness': Trader Joe's mini tote bags are on resale sites for up to $500 amid social media craze
https://www.usatoday.com/story/money/2024/03/11/trader-joes-mini-tote-bags/72930134007/
Trader Joe's Sued Its Union Over Tote Bags. A Judge Just Threw the Case Out.
https://www.vice.com/en/article/wxjyq4/trader-joes-sued-its-union-over-tote-bags-a-judge-just-threw-the-case-out
Trader Joe’s Union — Trader Joe's United!
https://traderjoesunited.org/
Aldi is about to drop a $13 pair of branded sneakers | Supermarket News
https://www.supermarketnews.com/news/aldi-about-drop-13-pair-branded-sneakers
ALDI Gear | ALDI US
https://www.aldi.us/products/aldi-gear/
Dolly Parton Debuts New Cast-Iron Pan Collection with Lodge
https://www.foodandwine.com/dolly-parton-lodge-cast-iron-pan-collection-8609648
Dolly Parton Cast Iron | Lodge Cast Iron
https://www.lodgecastiron.com/dolly-parton
Dolly Parton Expands Her Baking Mixes, Including a New Buttermilk Pancake Mix
https://www.foodandwine.com/dolly-parton-expands-baking-mixes-new-buttermilk-pancake-mix-8549276
Dolly Parton's Cake & Baking Mixes | Baking with Dolly
https://www.bakingwithdolly.com/
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