Jan 22 2024 18 mins
Happy New Year! In the first show of 2024, here's what's on tap:
Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear.
Pringles' unexpected partnership with a caviar company demonstrates the effectiveness of unconventional brand collaborations.
The Pop-Tarts Bowl used a mascot effectively for marketing but missed a chance to further capitalize on this popularity through merchandise like toys or apparel.
Chipotle's "fan-inspired car napkin holder" is a creative product that turns a common customer habit into a branding opportunity.
South Park's "Snow Day" video game, particularly its collector's edition with exclusive merchandise, shows the value of special editions in marketing.
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This week's topics:
0:00 start here
0:44 Planet Fitness Debuts Empowering Partnership With Megan Thee Stallion
https://www.multivu.com/players/English/9212751-planet-fitness-megan-thee-stallion-mother-fitness/
Mother Fitness - YouTube
https://www.youtube.com/watch?v=4kxweDiucoI
Welcome To The Planet Fitness Shop - Shop Planet Fitness
https://shop.planetfitness.com/
4:42 How the pairing of Pringles and caviar went viral on TikTok, Instagram | Marketing Dive
https://www.marketingdive.com/news/pringles-caviar-collaboration-rhony-viral-campaign/702909/
Find 'pringles caviar' on TikTok | TikTok Search
https://www.tiktok.com/search?q=pringles%20caviar&t=1705796296807
The Caviar Company | Home
https://www.pringlesandcaviar.shop/
8:22 Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season | Marketing Dive
https://www.marketingdive.com/news/pop-tarts-viral-edible-mascot-bowl-game-2023/703751/
What’s an Edible Bowl Mascot Worth? Roughly $12.1 Million
https://frontofficesports.com/whats-an-edible-bowl-mascot-worth-roughly-12-1-million/
Pop-Tarts Bowl | All Products – FCS Merchandise
https://fcsmerch.com/collections/pop-tarts-bowl-all-products
pop tart bowl mascot - Google Shopping
https://www.google.com/search?sca_esv=594623436&rlz=1CDGOYI_enUS653US653&hl=en-US&sxsrf=AM9HkKmJ3ggKnUYKCZzzmNE_DfyD_R3Z0Q:1703959204640&q=pop+tart+bowl+mascot&tbm=shop&source=lnms&prmd=isvnmbhtz&biw=428&bih=751&dpr=3
11.46 Chipotle wants people to steal napkins to fill expensive Car Napkin Holder
https://www.restaurantbusinessonline.com/marketing/chipotle-wants-people-steal-napkins-fill-expensive-car-napkin-holder
Napkin Holder – Chipotle Goods
https://chipotlegoods.com/products/chf23napkinhldr
13:55 South Park: Snow Day! Collector's Edition Revealed
https://comicbook.com/gaming/news/south-park-snow-day-collectors-edition-switch-xbox-ps5/
South Park - Snow Day – Official Game Site
https://southpark.thqnordic.com/
South Park: Snow Day! | Collector’s Edition Reveal - YouTube
https://www.youtube.com/watch?v=h7edD_6tKn0
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