Big Promo Cast

We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty.

Oscar Mayer's silicone hot dog straw, an inventive product that originated from fan interaction at a baseball game. It's a prime example of consumer-driven innovation executed brilliantly.

Hampton Inn's celebration of National Waffle Day: with an assortment of waffle-themed merchandise, from fanny packs to throw blankets, Hampton Inn capitalizes on an iconic part of its brand, the breakfast experience.

Cheetos Mac n Cheese's foray into fashion through a partnership with Project Runway's Corel Castillo. With macramé fanny packs and high-top sneakers, Cheetos uses this unexpected collaboration to venture beyond the snack aisle and into lifestyle branding.

Taylor Swift translates her ERAS Tour into a cinematic experience complete with branded popcorn buckets and collectible cups. The initiative serves as a testament to how merchandise can enhance brand engagement and even create secondary revenue streams.

Catch this show every week: https://bigpromo.live/youtube

#bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts #podcast

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This month's promo code:

https://bigpromo.link/code

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0:00 This week's topics:

0:38 How to Get an Oscar Mayer Hot Dog Straw

https://www.foodandwine.com/oscar-mayer-hot-dog-straw-7807993

Hot Dog Straw | Oscar Mayer®

https://www.oscarmayer.com/hotdogstraw

https://www.instagram.com/reel/ChlNZP9l6ch/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

https://www.instagram.com/reel/CwP6NaLtjqh/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

Frankmobile Tour Schedule: Become a Frankfurter | Oscar Mayer®

https://www.oscarmayer.com/frankmobile

3:09 Hampton Waffle Collection Unveiled on National Waffle Day | Stories From Hilton

https://stories.hilton.com/food-beverage/hampton-waffle-collection-national-waffle-day

Shop Hampton | The Hampton Waffle Collection

https://www.shophampton.com/waffles/?cid=OH,HP,HamptonWaffleDay,MULTIPR,brandscarousel,Home,Brand

5:46 Coral Castillo And Cheetos Mac ‘N Cheese Create MAC’ramé Collection – Footwear News

https://footwearnews.com/shoes/sneaker-news/coral-castillo-cheetos-mac-n-cheese-macrame-colleciton-1203501998/

The Cheetos Mac ‘N Cheese x Coral Castillo MAC'ramé Collection

https://www.cheetosmacrame.com/home

https://www.instagram.com/p/Cvz1rUIOy1J/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

7:17 Taylor Swift | The Eras Tour at an AMC Theatre near you.

https://www.amctheatres.com/movies/taylor-swift-the-eras-tour-74500

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Equipment we're using:

Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2

Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72

Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW

RODECaster Pro Production Studio - https://amzn.to/3rViinT

Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod

Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ

Software and services we like:

Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm

This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate

Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy

AudioPen (affiliate link) - https://bigpromo.link/audiopen

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Links to this podcast

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Sign up for our monthly newsletter

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c.2024 Biggerfish, Dallas TX USA

381 Casa Linda Plaza, Suite 200

Dallas, Texas 75218 USA

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