Apr 01 2024 48 mins
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To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry.
Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion.
After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their brand partners, and after 4 years of executing campaigns, it's clear they’re onto something.
In today’s case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners.
View the transcript for this episode at: https://otter.ai/u/ZSgr9NpvRrgu1iyBtPII5xOyQhk?utm_source=copy_url
Thank you to our sponsors!
Connect with Lauren + Lee:
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry.
Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion.
After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their brand partners, and after 4 years of executing campaigns, it's clear they’re onto something.
In today’s case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners.
View the transcript for this episode at: https://otter.ai/u/ZSgr9NpvRrgu1iyBtPII5xOyQhk?utm_source=copy_url
Thank you to our sponsors!
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Connect with Lauren + Lee:
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
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