Mar 19 2025 58 mins 14
Want to know how to make $1M from your passion? Listen up.
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Today we’re joined by hip hop song writer, music producer and solopreneur Coco Peila. She’s on a mission to tell the world about her (frankly incredible) music, and today, Rachel is gonna help make that happen.
Coco has been selling her premium album package to people for $1,000. But she’s only sold 6 so far. How can we upscale this – using the contacts and resources she already has – to create a $1M business?
Whether you’re a creative too, or just looking for efficient ways to sell more of your own product, you will find so many hidden gems in today’s episode. Happy listening y’all!
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Coco’s music: https://www.cocopeila.com/
00:00 – Intro
1:20 – Meet Coco Peila (she's a BIG deal)
3:37 – How did Coco get involved in hiphop?
5:10 – Coco's business problem – how can I actually earn money in music?
7:25 – How can you sell an album for $10,000?
11:10 – Overdelivering isn't sustainable
13:00 – Sell what you know!
17:17 – If you're raising your price, you need to raise your marketing
20:30 – Opus social media app
23:00 – Solving BIG problems in a creative way
23:42 – Overworked and burning out
26:50 – Covering your costs
28:35 – Balancing passion and business
29:57 – The math behind your business
32:50 – Go hard on your selling
35:55 – Facing your entrepreneurial fears head on
37:22 – Know when to say no – and when to lock in
41:00 – Fear of rejection
45:42 – How to utilize your network
48:12 – 3 ways to show up and go all in
55:44 – Outro
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