Sep 19 2024 48 mins 2
We dive deep into the intricacies of the food and beverage community's marketing landscape in North Carolina by speaking with Felicia Trujillo, founder and CEO of Food Seen, a marketing agency specializing in food photography and social media. Felicia shares her journey from being a wedding photographer in LA to starting her own marketing agency in Raleigh, offering insights into the evolving world of social media, PR, and marketing for restaurants. They discuss the nuances of food styling, social media strategies, creating cookbooks, and maintaining a vibrant corporate culture. Whether you're a budding restaurateur or just curious about the behind-the-scenes of food marketing, this episode is packed with valuable information and practical tips.
00:00 Introduction to the NCFNB Podcast
00:44 Meet Felicia Trujillo: Founder and CEO of Food Seen
01:23 The Journey to Food Seen
04:50 The Role of Social Media in Food Seen's Success
11:51 Expanding Services: From Photography to PR
16:01 Strategies for Restaurant Marketing and PR
22:29 Building a Strong Corporate Culture
25:05 Building a Positive Work Environment
26:03 Women in Social Media and PR
27:54 Client Collaboration and Communication
29:18 Future Trends in Social Media
29:45 The Complexity of TikTok Marketing
30:56 The Effort Behind Social Media Content
32:28 The Role of Chefs in Social Media
34:14 Navigating Social Media Trends and Algorithms
38:06 The Legacy of Cookbooks
43:19 International Business and Cultural Nuances
46:54 Conclusion and Final Thoughts
