The Story of a Brand

In this podcast episode, I had the pleasure of interviewing Brad Bennett, the founder of BDBC.

Brad’s company operates in the fascinating space of PR and affiliate marketing, helping brands not only secure valuable press placements but also track real, measurable results from these efforts.

We explore what it takes to succeed in this industry, the challenges of entrepreneurship, and how affiliate marketing has transformed the digital publishing landscape.

Here are some of the key moments from our conversation:

* Brad shares the importance of gratitude and resilience in entrepreneurship, emphasizing how he navigated imposter syndrome.

* We discuss how BDBC blends PR with affiliate marketing to drive direct sales for clients while maintaining authentic brand representation.

* Brad explains the shift in editorial decisions, where content is often driven by monetization strategies rather than pure editorial interests.

* He highlights the importance of setting realistic client expectations and ensuring transparency in PR efforts.

* We explore how affiliate marketing is essential for brands seeking coverage in today's digital landscape, especially in top-tier publications.

Join us in listening to this insightful episode and gain a deeper understanding of the evolving PR and marketing industry.

For more on BDBC, visit: https://bdbc.co/

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Today’s Sponsors:

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Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret is shared by fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.