The Story of a Brand

From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on The Story of a Brand Shows are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant.

In this episode of The Story of a Brand, I interview Anthony Ciavirella, Co-founder of Manmade.

Anthony and his co-founders are redefining men’s essentials with a focus on quality, simplicity, and authenticity. From leaving their finance careers to perfecting their products, their story is filled with grit, innovation, and a relentless drive to create something extraordinary.

In this episode, we explore what it takes to build a product-driven brand, the journey of creating boxer briefs and socks that truly deliver on quality, and how TikTok and customer feedback became game-changers for their growth. Anthony’s passion and insights into entrepreneurship will leave you inspired and ready to take action.

Key Moments in This Episode:

* From Finance to Fashion: How four best friends left their corporate careers, locked themselves in a cabin, and came out with a plan to build a legacy brand.

* The Power of Listening: Why calling over 1,000 customers and gathering feedback was critical to perfecting their products.

* TikTok Success Story: How leveraging trends and authentic storytelling on TikTok helped the brand gain viral attention and organic growth.

* Redefining Men’s Essentials: The attention to detail behind Manmade’s products, including their innovative “drop-top fly” boxer briefs and no-slip socks.

* Commitment to Sustainability and Quality: The challenges and rewards of creating premium products without cutting corners or compromising values.

Join me, Ramon Vela, in listening to this fascinating episode as Anthony takes us behind the scenes of building a purpose-driven brand that puts men’s wellness first without the BS. Enjoy the show!

For more on Manmade, visit: https://us.manmadebrand.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.