Feb 20 2025 34 mins
In episode 219 of Paper Napkin Wisdom, Govindh Jayaraman sits down with Michael Schoenberger, an expert in telecommunications and business leadership. As the President of Sunco Communication and Installation, Michael has mastered the art of integrating legacy technologies—like rotary phones—with modern IP communications. But his insights go far beyond just phones. This conversation dives into the mindset shifts necessary for leaders, the evolving landscape of business, and how staying adaptable can be the key to long-term success.
The Power of Adaptability
Michael is a big believer in bridging old and new—not just in technology but in business and leadership. He shares how companies that embrace change while holding onto foundational principles tend to thrive.
"If you understand the roots of what makes things work, you can evolve without losing your identity."
In a rapidly changing world, businesses often feel the pressure to adopt every new trend. But Michael warns that chasing novelty without purpose can lead to distractions. Instead, he advocates for thoughtful innovation—understanding what truly adds value and making deliberate shifts.
Leadership as a Relationship Game
One of the most compelling takeaways from this conversation is Michael’s perspective on leadership. It’s all about relationships. Whether it’s with clients, employees, or partners, the strength of your connections determines the strength of your business.
"Leadership isn’t about telling people what to do. It’s about inspiring them to believe in something bigger."
He explains how authenticity and transparency in leadership build trust and create a culture where employees take ownership of their roles.
Navigating Challenges with Resilience
Michael shares a pivotal moment in his business journey when the industry faced massive shifts—moving from traditional phone systems to cloud-based solutions. Many businesses struggled, but Michael’s approach was different:
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He focused on education, ensuring his team and clients understood the benefits of change.
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He stayed curious, always looking for ways to enhance the customer experience.
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He embraced discomfort, knowing that growth often comes from challenging situations.
"The hardest times force you to either evolve or get left behind. The choice is always yours."
The Hidden Cost of Ignoring Evolution
One of the biggest mistakes businesses make is assuming stability is the goal. Michael flips this idea on its head, arguing that constant, intentional evolution is the key to longevity. He warns that companies who ignore industry shifts end up struggling when they’re forced to adapt under pressure.
Key Takeaways from Michael Schoenberger
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Innovation Should Be Intentional
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Don’t chase trends blindly. Instead, focus on integrating what adds value to your business and customers.
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Take Action: Audit your current processes and identify areas where technology can improve efficiency without compromising core values.
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Leadership is About Relationships
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Your ability to build trust and inspire your team determines your long-term success.
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Take Action: Schedule one-on-one meetings with key team members to understand their goals and challenges.
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Adaptability is a Competitive Advantage
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Industries will change, and the businesses that thrive are the ones that embrace discomfort and adapt proactively.
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Take Action: Identify one area in your business where change is inevitable and create a plan to address it before it becomes urgent.
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Education is the First Step to Change
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Whether leading a team or transitioning to new technology, knowledge-sharing is critical to a smooth evolution.
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Take Action: Implement regular training sessions to keep your team informed and ahead of industry trends.
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Your Business Identity is Your Anchor
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While change is necessary, staying true to your mission and core values ensures you don’t lose your brand identity.
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Take Action: Revisit your company mission statement and ensure your growth strategy aligns with it.
Your Turn: What’s Your Takeaway?
Michael’s approach to leadership and business is a powerful reminder that progress doesn’t mean abandoning your roots. It’s about evolving intentionally and leading with purpose. What’s your biggest takeaway from his wisdom?
Write it down on a napkin and share it with us using #PaperNapkinWisdom. Let’s continue the conversation!
Connect with Michael:
https://www.linkedin.com/in/mike-schoenberger/
https://sunco.ca/