Mar 06 2025 39 mins
In this episode of Paper Napkin Wisdom, we sit down with entrepreneur, marketer, and joy-bringer Nicole Donnelly. Right from the start, her paper napkin set the tone for our conversation—a napkin featuring a dog wearing a hat. Simple? Yes. Powerful? Absolutely. Because for Nicole, this whimsical image represents something much greater: the importance of bringing joy into everything we do.
Nicole’s journey is one of innovation, grit, and an unwavering commitment to making a positive impact. From her entrepreneurial ventures to her expertise in AI-driven marketing, she brings a unique perspective on business success—one rooted in joy, purpose, and connection. But how do we integrate joy into our work, our leadership, and our everyday interactions? Nicole has the answers.
Joy as a Business Strategy
For Nicole, joy is not just a personal mission; it’s a business strategy. Too often, entrepreneurs get caught in the cycle of stress, burnout, and an unrelenting pursuit of success. But what if the key to sustainable success was joy? Nicole believes that businesses can thrive when they prioritize happiness—not just for themselves, but for their teams, their customers, and their broader communities.
“When you create joy, it’s contagious,” Nicole shared. “And when your work brings you joy, that passion becomes magnetic. People want to be around it, work with you, and be a part of what you’re building.”
Harnessing AI with Heart
Nicole’s latest venture, AI Smart Marketing, focuses on leveraging artificial intelligence to create meaningful, personalized experiences for customers. But for her, AI isn’t just about automation—it’s about human connection at scale.
“A lot of people think AI is about replacing humans, but I see it as a tool to free us up to do what we do best—connect, create, and innovate,” Nicole explained. “If we use AI the right way, we can amplify our ability to bring joy and serve people better.”
Overcoming Challenges with a Joy-First Mindset
Of course, business isn’t always easy. Nicole has faced her share of challenges, from financial setbacks to shifting market trends. But through it all, she has maintained a mindset of gratitude and joy.
“I remind myself that joy isn’t something that happens when everything is perfect. It’s a choice. Even in the tough moments, I ask myself: How can I bring joy into this situation?”
This mindset shift has helped her build resilience, stay creative, and inspire those around her.
Building a Joyful Tribe
One of the most powerful takeaways from Nicole’s journey is the importance of surrounding yourself with people who uplift and inspire you. Whether in business or life, success is a team effort.
“You don’t have to do it alone,” Nicole emphasized. “Find your people. The ones who believe in you, who bring you joy, and who make you better. That’s where the magic happens.”
5 Key Takeaways from Nicole Donnelly’s Episode
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Make Joy Your Business Strategy – Joy isn’t a distraction; it’s a fuel source. Infusing joy into your work makes you more creative, resilient, and attractive to customers and partners.
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Use AI to Enhance, Not Replace, Human Connection – AI should free up entrepreneurs to do more of what they love, not take the humanity out of business.
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Choose Joy, Even in the Hard Moments – Joy is a mindset, not a destination. Find ways to bring positivity into even the toughest situations.
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Build a Tribe That Brings You Energy – Success isn’t a solo journey. Surround yourself with people who inspire, support, and challenge you.
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Lead with Authenticity and Purpose – When you operate from a place of joy and authenticity, you naturally attract the right people and opportunities.
Take Action
Nicole’s story is a powerful reminder that joy is a choice, and it’s one worth making. How are you bringing joy into your work and life? Take a moment to jot down one action you can take today to create more joy—then share it with us on social media using #PaperNapkinWisdom.
Connect with Nicole
Want to learn more about Nicole’s work? Check out her website at AI Smart Marketing and connect with her on LinkedIn.
Let’s build businesses—and lives—rooted in joy!