Jun 18 2024 16 mins
Kristie Peterson, Artist Liaison at Wear Your Music, joins Earth Care for episode 10 of the Sustainability in the Live Music Industry Series.
Wear Your Music is a sustainable music merchandise company that specializes in upcycling donated guitar strings into wearable jewelry. They strive to help green the music industry, connect fans to their favourite musicians and raise money for charities around the globe.
President and Designer Hannah Garrison, began in her NYC island studio where she would gather refuse left by musicians and create art. 20 years later, Wear Your Music has partnered with mega-stars such as Eric Clapton, John Mayer, Bonnie Raitt and more to transform their used guitar strings into one-of-a-kind memorabilia.
Additionally, each artist that donates their strings chooses a charity of their choice for the proceeds to support. They’re a values driven company that actively supports women, community and family.
In this episode, Kristie Peterson discusses the backstory of how Wear Your Music began diverting guitar strings from the landfill for a cause. We also chat about the artists they’ve worked with, the process of creating wearable jewelry, and charitable donations. Kristie emphasizes the power of creativity in sustainability and shares a pretty neat personal concert experience that was connected to a donated guitar string.
MORE FROM SARAH:
Take the FREE #FansChooseToReuse pledge here and commit to reducing plastic bottle pollution at live music events!
Get 10% a HYDAWAY Collapsible Bottle with the discount code PODCAST here
**Shipping only in Canada, promo ends July 1, 2024**
Connect with Sarah on Instagram
Takeaways
- Wear Your Music upcycles guitar strings into wearable jewelry, diverting waste from landfills.
- The company works with a wide range of artists who donate their guitar strings, including Metallica, Joan Jett, James Taylor, and Duran Duran.
- The process of creating the jewelry involves careful tagging, cleaning, and custom production for each piece.
- Wear Your Music allows fans to request their favourite artists, and the profits from the sales are donated to charities chosen by the artists.