7 Key Questions to Help You Assess Your Pricing Strategy


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Jan 27 2025 15 mins  

Assess your pricing strategy - is it setting you up for success—or holding business success back?

Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change.

In this episode of Live with The Pricing Lady, we’re taking a look at how to review your pricing strategy to determine if there's a need to make adjustments. Pricing isn’t just numbers—it’s a reflection of the value your offer brings customers. And it requires you to consistently assess the situation and make adjustments as things change so that you stay on top of market shifts, aligned with your customers and profitable.

When was the last time you paused to re-assess your pricing strategy? Join me as we explore seven essential questions that will help you refine what pricing for 2025. From recognizing market shifts to ensuring prices align with your value proposition, gain practical tools to make pricing decisions with more clarity and confidence.

Tune in to set the stage for a profitable and impactful 2025.

What to listen out for:

  • 01:08 Assess your pricing strategy
  • 01:50 Look out for changes in key areas
  • 06:34 How in alignment is your business
  • 08:06 Reflecting on customers, market and your own habits
  • 13:40 Conclusion and Next Steps


Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

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Reach Out, Connect, or Book a Call with Janene

Get started improving your business.
Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)