Mar 26 2025 27 mins
Want to know how to use a book to build your thought leadership and grow your expert brand?
In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books.
We discussed why writing a book is one of the best ways to build your thought leadership and how your ideas can make a bigger difference when they’re shared in the right way.
Key Takeaways...
- You’ve got to get your ideas out of your head.
Start small if you have to, but start sharing. - Writing a book helps you sharpen your thinking.
It forces you to get clear on your message. - Know exactly who you're writing for.
The better you understand your audience, the easier it is to connect. - Your unique voice matters.
Don’t copy others—be bold, be original. - Publishing is just the beginning.
Keep using your book to grow your business and influence.
Tune in now and discover how your book can build your authority and become your #1 marketing tool.
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Click here for Susan's free book marketing resources