Dec 02 2024 44 mins
Ever wonder how a love for gardening and a background in marketing can lead to a thriving sustainable farm? Join us as we chat with Jonathan Way, the visionary co-founder of Calusa Farms and CEO of Topiary Creations, who turned his passion into a movement supporting small farmers across America.
Jonathan's journey is a testament to resilience and adaptability. When the pandemic forced his farm to temporarily close, leaving unsold produce behind, he turned adversity into opportunity. By inviting chefs to witness the transparency of his food sourcing, he built trust that became invaluable as restaurants shifted to takeout services. This episode highlights the power of strong relationships and Jonathan’s innovative problem-solving.
From starting Calusa Farms with just $300 to leading Topiary Creations, Jonathan shares his evolution from small-scale farming to large-scale agriculture. His story blends hands-on farming expertise with strategic business insights, showing how positivity and openness can turn challenges into opportunities. This inspiring episode offers practical lessons on overcoming obstacles and thriving in unexpected ways.
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