In this episode, Ilaria de Altin, Project Coordinator for Freiburger Wahlkreis 100% (Voting District 100%), and Josephine Yilan Liu, Co-Founder of the Urban Future Global Conference, discuss impactful climate communication strategies that motivate individual and collective action.
They share insights on breaking down psychological barriers, fostering sustainable behaviours through relatable storytelling, and transforming personal responsibility into broader societal change. From using familiar images to practical hands-on projects, Ilaria and Josephine reveal how innovative approaches can empower communities to address climate challenges effectively.
Overview of the episode:
[00:02:24] Teaser Question: "What's the most unusual method of climate communication you've come across?"
[00:05:06] Our guests' backgrounds
[00:10:44] Effective Strategies for Climate Communication with Citizens
[00:14:38] Psychological Barriers to Climate Acceptance and Behaviour Change
[00:22:59] Hands-on Approaches and DIY Projects for Citizen Engagement
[00:27:01] Designing Environments to Foster Sustainable Behaviours
[00:29:17] The Debate: Individual Responsibility vs. Corporate and Political Accountability
[00:34:16] Flip the Script Segment
[00:42:44] Ending Question: "To you, what is a Smart City?"
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