Sep 11 2024 39 mins
Encore Presentation:
Katherine Harvey is the Co-founder of Bare Bones, a San Diego based nutrition company offering a full menu of protein-infused products including ready to use bone broth, collagen protein powder, and instant bone broth beverage mixes. After three years as a business reporter at the San Diego Union Tribune, Kate left journalism and took the leap into the food industry to run Bare Bones along with her husband Ryan Harvey.
Bare Bones quickly became one of the top innovators in the bone broth industry by pushing the limits of how to deliver bone broth to consumers with a focus on maximum convenience and top quality. Kate's words to live by are 'May your choices reflect your hopes, not your fears'.
Here’s a glimpse of what you’ll learn:
Kate talks about her husband's transition from being a fine dining chef to a bone broth maker
How Kate transitioned from being a reporter to writing a cookbook and entering the food industry
The difference between bone broth and bone stock, and benefits of taking bone broth
Why the new business decided to move to Oregon and how they landed their first investor
Kate talks about the process of getting into retail, the challenges they faced and what they learned from that process
How the company's first frozen product line was shipped and how they changed it to shelf stable
How customer feedback prompted the company create a less expensive and more convenient product
Where to find Bare Bones’ products
How selling on Amazon has impacted the company's sales
How Bare Bones’ broth products fit in with different lifestyle diets
Challenges faced in marketing to people in different consumer groups and demographics
Bare Bones’ plans for the future and new products coming out soon
What Ryan Harvey has been upto and what he does in the company
Why the company decided to move back to California
How attendants of Expo West were affected by the health crisis
Kate's advice to fellow entrepreneurs on managing through failures and resiliency
Where to learn more about Bare Bones and get their cookbook
In this episode…
It is ironic that a good number of chefs live unhealthy lifestyles despite working in restaurants. They rarely get the time to sit down and enjoy a good meal. Many times they drink stock to sustain themselves through service, and if this stock is store-bought, it is often not very nutritious.
Katherine & her husband Ryan are in the business of creating 100% organic bone broths to provide nutritious protein alternatives to people. Ryan was a fine dining chef who faced the same challenge many chefs working in busy restaurants face regularly. He & Kate launched their bone broth side business out of a local food delivery service and soon grew to not only selling in supermarkets but also in online marketplaces.
Katherine Harvey joins Steve Cleere in this week's episode to talk about her journey and her husband's transition to the food industry. She also talks about the benefits of her company's bone broth over common stock products found in food stores, how the company found its first investor and entered the retail market, and how selling on Amazon has impacted sales. Stay tuned.
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Resources Mentioned in this episode
The Bare Bones Broth Cookbook: 125 Gut-Friendly Recipes to Heal, Strengthen, and Nourish the Body
Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately by Daniel Lubetzky
Daniel Lubetzky, Founder & Executive Chairman of KIND Snacks
Sponsor for this episode...
Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.
Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.