[Encore!] Going Over the Production “Wall” - Catapult on the NexxtLevel Podcast!


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Jul 25 2024 39 mins  

Jamie Valenti-Jordan is the Founder and CEO of Catapult Commercialization Services, a one-stop shop for food startups. He founded the company in March of 2018 in response to the industry-wide trend of cutting the talent needed to bring new products to life.


Jamie has a passion for confronting unique food challenges that combine scientific tools, engineering and operations realities, and business drivers to find optimal solutions. This quest has taken him through companies large and small to launch Catapult so that he can focus on unlocking the potential of the food industry.


Here’s a glimpse of what you’ll learn:


Jamie Valenti-Jordan's background and how the idea for Catapult came about


Jamie talks about taking entrepreneurs' ideas and turning them into formulas


Who is a good client for Catapult Commercialization Services?


The hardest part of dealing with an entrepreneur when commercializing a product


Why going commercial and getting products into food stores is a capital-intensive venture for new entrepreneurs


Why Jamie advises people to work with a contract manufacturer


Jamie's onboarding process for Catapult’s new clients, the types of clients he works with, and success stories from the company


Where to learn more about Catapult


How COVID-19 has impacted Catapult's business and its clients


Jamie's advice to new entrepreneurs


In this episode…


When starting a food business, most people don’t realize what the commercialization process looks like. Commercialization involves product development, packaging, marketing, branding, and manufacturing. What else does it take? Time and money.


Jamie Valenti-Jordan helps entrepreneurs in the food and beverage industry plan and execute their business ideas. He helps food startups validate their products, find contract manufacturers that work for them, and establish an effective supply chain.


In this week's episode of the NexxtLevel Podcast, host G. Steven Cleere interviews Jamie Valenti-Jordan, the Founder and CEO of Catapult Commercialization Services, about his process for helping entrepreneurs build businesses in the food and beverage industry. Jamie talks about the work his company does, the types of clients he works with, and why he encourages entrepreneurs to work with contract manufacturers.


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Resources Mentioned in this episode


Kitchen2Shelf


NexxtLevel Marketing


Catapult Commercialization Services


Jamie Valenti-Jordan on LinkedIn


Jamie's email address: [email protected]


Jamie’s Phone Number: (925) 407-5081


Clorox


Cool News: The NexxtLevel Brands Podcast has just been named as one of the Top 15 CPG-Themed Podcasts on the web!!! We're at Lucky #7 and you can get more information about Feedspot and how you can watch more of your favorite shows here: Top CPG Podcasts – Thanks to Feedspot, Rise25 and our Production Team!

Sponsor for this episode...


Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.


Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.


Visit their website to get access to some free tools that can help you understand where your business stands.


Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.