Tasting Tequila with Brad

Exploring Tequila Xoloitzcuintle with Ernesto Aguirre | High Proof Tequila, Distillation & Tequila Culture

On this episode of Tasting Tequila with Brad, I sit down with Ernesto Aguirre, founder of Tequila Xoloitzcuintle, to dive deep into his journey from tequila enthusiast to brand owner. We explore the distillation process, the importance of selecting the right distillery (NOM 1545), and how high-proof tequila can be both bold and approachable.

Ernesto shares the story behind Tequila Xoloitzcuintle, a brand inspired by culture, craftsmanship, and a deep love for tequila. We discuss agave sourcing, fermentation techniques, aging processes, and how his unique Joven blend (80% Blanco, 10% Reposado, 10% Añejo) came to life. Plus, we get into the details of Reposado, Añejo, and XA tequilas, highlighting their complex flavor profiles and small-batch production.

What You’ll Learn in This Episode:

✅ The challenges and triumphs of launching a tequila brand during a pandemic

✅ How fermentation & distillation techniques impact tequila’s flavor

✅ The role of master distillers and the importance of trust in production

✅ What makes Joven tequila unique and why it evolves with each sip

✅ Why social media and customer education are crucial for small brands

✅ Pricing strategies and making premium tequila more accessible

Join the Conversation!

What are your thoughts on high-proof tequila? Have you tried a Joven blend before? Drop a comment below and let’s talk tequila!

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