CELab: The Customer Education Lab

Adam Avramescu and Dan Ennis discuss the evolving field of digital customer success, emphasizing its focus on leveraging digital-led programs to improve customer outcomes, retention, and growth. Dan highlights the importance of proactive and reactive digital programs, such as email and in-app series, to engage customers at scale. He stresses the need for clear definitions and metrics, including leading indicators like adoption and performance metrics like open and click-through rates. Collaboration between digital customer success and customer education teams is crucial, with regular feedback loops ensuring alignment on customer outcomes.

• Adam Avramescu and Dan Ennis discuss the role of digital customer success in improving customer outcomes, emphasizing the use of proactive and reactive digital-led programs like email and in-app messaging to engage customers at scale.

• Ennis highlights the importance of measuring success through leading indicators such as adoption rates and performance metrics like open and click-through rates, stressing the need for continuous iteration.

• The conversation also explores the collaboration between digital customer success and customer education teams, with regular feedback loops ensuring alignment on goals and customer outcomes.

• Ennis invites listeners to connect on LinkedIn, encouraging collaboration in the digital customer success space.