Feb 12 2023 57 mins
Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com
Canadian Tennis is having a moment. It’s actually been having a moment for the better part of the past decade. So, I tracked down the man tasked with stewarding the development and growth of the sport – Michael Downey.
Michael’s resume is beyond impressive, with stops at Labatt, MLSE, Molson, the Lawn Tennis Association in Britain and Tennis Canada – where he is serving his second stint as president & CEO.
We discussed Michael’s career journey, the people that made an impact on him along the way and his proudest accomplishments. By the way…I loved the way he answered that last part.
We also discussed his move to England between stints at Tennis Canada, what he learned, how he changed vs his first term at Tennis Canada and some cool insights into Wimbledon – one of the truly iconic global events.
Michael shared insights into the partnerships Tennis Canada has with the likes of National Bank, Rogers and Sobey’s and how they are working together to leave a legacy in communities and grow the sport of tennis.
And we wrap with some wonderful professional development advice.
As a life-long fan of the sport, it was a personal treat to chat with this dynamic and accomplished leader. I hope you enjoy!
And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out https://rothrevenue.com
Canadian Tennis is having a moment. It’s actually been having a moment for the better part of the past decade. So, I tracked down the man tasked with stewarding the development and growth of the sport – Michael Downey.
Michael’s resume is beyond impressive, with stops at Labatt, MLSE, Molson, the Lawn Tennis Association in Britain and Tennis Canada – where he is serving his second stint as president & CEO.
We discussed Michael’s career journey, the people that made an impact on him along the way and his proudest accomplishments. By the way…I loved the way he answered that last part.
We also discussed his move to England between stints at Tennis Canada, what he learned, how he changed vs his first term at Tennis Canada and some cool insights into Wimbledon – one of the truly iconic global events.
Michael shared insights into the partnerships Tennis Canada has with the likes of National Bank, Rogers and Sobey’s and how they are working together to leave a legacy in communities and grow the sport of tennis.
And we wrap with some wonderful professional development advice.
As a life-long fan of the sport, it was a personal treat to chat with this dynamic and accomplished leader. I hope you enjoy!
And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out https://rothrevenue.com