May 08 2023 52 mins 1
Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/
Adam Mitchell is the kind of person who swings into action when he isn’t happy about something. He resented the fact that over $100b was spent on sponsorship globally without a reliable common currency.
That’s what inspired him and his colleagues to start SponsorPulse.
Adam’s journey included stops at Labatt, Kraft the CBC – all preparing him for the role he’s in today as CEO of a leading consumer insights firm
Accordingly, this episode is loaded with insights and perspectives:
The importance of blending gut instincts with supporting data and insights.
How consumer data - determining what consumers care about - is the great equalizer.
How data supports the strength of the national women’s soccer team.
A unique view on how to structure long-term partnership deals.
How properties are adopting a deeper commitment to insights-driven selling.
The risk of value banks.
And, how cause properties deliver exceptional brand impact and ROI to their partners.
Adam shares trends that are catching his eye and great professional development advice around personal values. And the perils of spending too much time on LinkedIn.
You’ll leave informed and inspired. I hope you enjoy!
And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
Adam Mitchell is the kind of person who swings into action when he isn’t happy about something. He resented the fact that over $100b was spent on sponsorship globally without a reliable common currency.
That’s what inspired him and his colleagues to start SponsorPulse.
Adam’s journey included stops at Labatt, Kraft the CBC – all preparing him for the role he’s in today as CEO of a leading consumer insights firm
Accordingly, this episode is loaded with insights and perspectives:
The importance of blending gut instincts with supporting data and insights.
How consumer data - determining what consumers care about - is the great equalizer.
How data supports the strength of the national women’s soccer team.
A unique view on how to structure long-term partnership deals.
How properties are adopting a deeper commitment to insights-driven selling.
The risk of value banks.
And, how cause properties deliver exceptional brand impact and ROI to their partners.
Adam shares trends that are catching his eye and great professional development advice around personal values. And the perils of spending too much time on LinkedIn.
You’ll leave informed and inspired. I hope you enjoy!
And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
