Ottawa Business Journal

Finding a winning idea in the technology sector is really hard. Identifying a concept, understanding market fit, doing the research, and securing clients is a daunting task for Canadian entrepreneurs, let alone new immigrants to the country. Mary Yazdani’s technology career dates back 20 years to her native Iran, where she earned a master’s degree in systems networking and telecommunications. In November 2016, Yazdani moved to Canada and only a few years later, she established herself as an award-winning entrepreneur, including an Immigrant Entrepreneur Award from the City of Ottawa in 2021 and a Forty Under 40 in 2023. At GenesisLink Consulting Services, which she founded in 2000, Yazdani spends much of her time consulting with new and established entrepreneurs on sales, marketing, R&D, human resources, and strategy. She is particularly passionate about helping immigrant entrepreneurs from Brazil, Portugal, India, Egypt, and other countries. In this episode of Techopia Live, the publisher of the Ottawa Business Journal speaks with Yazdani about her growing business ventures, her business model, and what might come next in her entrepreneurial journey.