Addressing mental health needs on our campuses is crucial for the success of both students and staff. It's also increasingly an important service to prospective students and families. However, once we develop a plan to address these needs, how do we effectively communicate our efforts? While we recognize the importance of cross-departmental collaboration, marketers are often overlooked as strategic partners. This session presented by Angelique Daniels demonstrated the transformative power of partnerships in elevating university initiatives, specifically focusing on mental health, and how Kent State successfully launched the campaign across an eight-campus system and international campus. Listen in to explore how strategic collaborations can amplify our efforts and create a lasting impact on mental health awareness and support.