Nov 11 2024 34 mins
The podcast is centred on discussing two dissertation projects: one investigating the psychological effects of athleisure-wear on well-being and healthy eating intentions, and the other exploring Gen Z's attraction to live streaming and e-commerce. In discussion with Kim Gerber, MA Strategic Fashion Marketing, Madison Ridings, MSc Applied Psychology in Fashion and Huanyun Yao, MA Global Fashion Retailing.