Dec 01 2016 16 mins
Save the planet or recycle? Make someone happy or make someone smile? Stick it to the man or change policy? What is more effective: big, lofty goals or concrete, actionable ones? In this episode of 7 Minutes in Heaven with a Scientist, we talk to Dr. Melanie Rudd, marketing scholar, about the power of concrete goals and calls to action in making people happy and driving social change. Featured Scientist: Dr. Melanie Rudd, marketing scholar at the University of Houston. The show was produced by Lauren Griffin, Annie Neimand and Brandon Telg. For more information, email: [email protected] Or, visit: frank.jou.ufl.edu