Sep 20 2024 24 mins
The Power of Personal Stories for Small Business Owners
Imagine you're at the grocery store.
You're picking out some oranges, looking at cucumbers across the way, and a stranger comes up and pitches a $4,000 website build.
How likely are you to pull out your wallet? Probably not at all.
They have zero credibility with you.
I'm Katie McManus, business strategist and money mindset coach, and I want to help you avoid being the online version of that off-putting stranger.
In this episode of The Weeniecast, "Build Trust with Ideal Clients & Create 'Superfans,'" I'll guide you through the process of turning total strangers into devoted superfans.
You'll discover why sharing weird and seemingly mundane details about yourself is critical in building trust and memorability with your ideal clients.
You'll walk away from this episode understanding how to create a connection with your audience that goes beyond business.
No more blending in with the crowd and being 'just another expert' in your industry.
You'll feel empowered to be authentically you online, making your business not just memorable, but magnetic to your tribe.
Timestamped summary
00:00 The grocery store.
05:14 Create holes in the canvas.
09:17 Former clients aligned.
12:17 ADHD minds & diverse interests.
20:07 Being overly generic hinders hiring and memorability.
21:21 Prefer human connections; embrace your authentic self.
Your next steps after listening
Want to come and experience a free monthly group session with me one Friday soon?
https://weeniecast.com/brave-biz-labs
Realizing it's time to work with me? Book your free initial strategy call with me - weeniecast.com/strategycall
Or hop straight into my BYOB program -
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Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach
Honorable mentions
30 Rock
Taylor Swift
WWE
Mentioned in this episode:
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