Oct 24 2023 7 mins
In this Musing Moment episode, I share my journey of navigating the delicate balance between creativity and practicality. Writing down my realizations and discoveries has been a game-changer, helping me connect the dots in unexpected ways.
Today's conversation is all about harmonizing creativity with the need to follow through. It's a challenge many of us face, but I'll share insights on defining your ideal client, testing assumptions, and the importance of reviewing and refining.
Persona work is a topic I'll explore too. We'll discuss how to define an ideal customer persona and why it's crucial, while also being aware of its limitations. It's a hypothesis that needs proactive reflection and validation.
My decade-long experience has taught me the importance of understanding who I thought my ideal client was versus the reality of who they are. Stress-testing these assumptions and evaluating the variables are part of the game. We're unique in that we can keep the elements we enjoy and discard the rest.
Now, let me introduce you to the "Magic Colour Maker." This persona embodies the best attributes of an entrepreneur, visionary leader, and difference maker. They create not solely for profit but for personal fulfillment. They are specialists with a generalist mindset, big-picture thinkers, and fearless boundary-pushers.
This is the new truth for me right now, and if it resonates with you, you might be a perfect fit to work one-on-one work with me. Test out this hypothesis and see if it aligns with your path: