Jan 12 2023 10 mins 1
How can marketers ensure they get credit for all their hard work?
In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.
Listen as David discusses:
- Tracking content and asset performance.
- The hardest part of tracking marketing analytics.
- How to ensure your data carries through to your opportunity in salesforce.
- The three variables you should track on your form submissions.
Check out the resources mentioned:
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