Copywriting that Compels People to Connect


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Mar 18 2024 34 mins  

Whether you’re a seasoned instructional designer or a budding wordsmith, get ready to master the power of words and revolutionize your approach to ID writing. Sit down with our PhD holders in English Composition, Katie and Nicole, to learn how to craft compelling content that connects people with ideas and each other.



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The Experiment


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I Can Ducking Write


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Mentioned in this Episode


The Cognition of Discovery


Talking Shrimp by Laura Belgray


Adweek Copywriting Handbook by Joseph Sugarman


15 Traits of Excellent Copywriters by Megan Keeney Anderson



Your Hosts


Nicole Papaioannou Lugara, Founder & Learning Strategist


Connect with Nicole on LinkedIn



Katie Hynes, Instructional Designer


Connect with Katie on LinkedIn



Check us out at


https://www.yourinstructionaldesigner.com