Oct 11 2024 80 mins
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In this episode of PIE 2 PIE, host Alex sits down with Michael and Bohan, the team behind Schellz Pizza Co. The couple shares their unique journey from tech industry careers to pizza entrepreneurship, detailing how they launched their business during the pandemic and developed their signature Hokkaido style dough. Michael and Bohan discuss the challenges of running a ghost kitchen, their move to a brick-and-mortar location, and the recent setback of having to temporarily close due to building issues. They offer insights into their long-term vision for scaling the business, including plans for automation and expansion into international markets.
The conversation covers a range of topics including: • The evolution of their business from home pop-ups to a full restaurant • Their experience with celebrity customers and social media marketing • The complexities of insurance claims and landlord relations • Their perspective on the pizza industry and competition with major chains • The importance of work-life balance and finding outlets like surfing
Chapters:
00:00 - Artisan Pizza Journey: From Tech Careers to Pizza Entrepreneurs
03:26 - Pandemic Pizza Pop-Ups: Launching a Homemade Pizza Business
11:54 - Ghost Kitchen Operations: Navigating the Digital Restaurant Space
16:39 - Brick-and-Mortar Pizzeria: Challenges of Opening a Physical Restaurant
24:24 - Hokkaido-Style Pizza Dough: Crafting a Unique Pizza Recipe
31:53 - Pizza Automation: Technology's Role in Scaling a Pizza Business
41:33 - Artisanal Pizza Pricing: Balancing Quality Ingredients and Costs
55:14 - Restaurant Insurance Claims: Dealing with Unexpected Closures
1:05:58 - Pizza Brand Expansion: Strategies for National and Global Growth
1:15:26 - Pizza Entrepreneurs' Playlist: Music that Inspires Pizza Makers