Oct 17 2024 30 mins 1
In this special episode of Retail Therapy, we’re diving into the heart of peak season preparations with two expert voices in retail and technology. Fleur Brown, Chief Industry Affairs Officer at the Australian Retailers Association, is joined by Kate Box, Director of Retail ANZ at Meta, to explore how retailers can leverage cutting-edge technology and insights to thrive during the 2024 holiday season.
Tune in to hear about:
- Key findings from Meta’s 2024 Holiday Insights Guide
- How AI is reshaping retail and boosting conversions
- Strategies for winning Black Friday, Cyber Monday, and late-season shoppers
- Using AI for impactful, short-form holiday content
- Practical tips for retailers starting their AI journey
Access Meta's Holiday Insights report here.
INDUSTRY REPORTS MENTIONED
McKinsey Zero Customer Report
https://www.mckinsey.com/featured-insights/future-of-asia/videos/the-emergence-of-the-zero-consumer
Bain Technology Report 2024
https://www.bain.com/insights/topics/technology-report/
LINKS FOR PRACTICAL GUIDANCE MENTIONED
Advantage Suite – AI driven Advertising
https://www.facebook.com/business/ads/meta-advantage
Creative Best Practice
https://www.facebook.com/business/news/insights/how-ai-will-elevate-the-future-of-creativity
CASE STUDIES REFERENCED
https://www.facebook.com/business/success/the-coca-cola-company-middle-east
Coke - 6 point recall - 19 point recall with Gen Z
https://www.facebook.com/business/success/2-asics
Asics - 5-8 point lift in awareness / brand with partnership ads
https://www.facebook.com/business/success/fendi-middle-east
Fendi & Loro Piana - 65% lower cost per purchase using Advantage Plus Shopping
