Tackling Sobriety...in a 66 day Challenge with Kai


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Aug 31 2024 34 mins  

In todays episode I’m chatting to Kai from Switzerland signed up for our very first 66 day Challenge back in 2018 and it changed his life.


He's 6 years sober now!


in this episode:-


  • Kai read about us in his in flight magazine when he was on holiday in South Africa several years ago. He took a photo on his phone, and he left it there for a couple of years. He didn't contact us, but the seed was sown, and when he heard about our 66 day Challenge, he decided to give it a go.

  • The fact that it was autumn rather than spring in Europe. He realized that was the 66 day challenge and he was ready for it. He went online to check the science behind those 66 days and he became pretty convinced that it could make a difference. Now what's really interesting about Kai's story is that he was only planning to do the challenge.

  • Do you remember how he said that he loved challenges? He had absolutely no intention of giving up drinking for good. But as he went through his 66 days, he noticed some little shifts happening. he was quite vocal on our WhatsApp group. We loved, the chats that he gave us. He told us lots of, anecdotes about his evenings with his father in law, who was horrified that he wasn't drinking the fine wine.

  • He told us stories about his days with business colleagues, and how they were pretty amazed as well. Apart from sharing his stories on there, he noticed that some people were really struggling. And he decided that, he didn't really ever want to be like that. And he heard other people on the WhatsApp group saying that they felt great, and they were going to give up drinking forever.

  • Now, that shocked him and inspired him at the same time. And the third thing that I noted was that Kai's children played a big role in his journey. Do you remember his son told him that, in fact, he hated the way that his dad smelt of alcohol sometimes when he came to kiss him goodnight? And his daughter saying that sometimes he just laughed.

  • You can always rely on children to tell you how it is, can't you? But those kids, they were things that they were actually much too kind to say to him, when he was drinking. But they resonated as things that our children tell us always do. Now when Kai reached his 66 days, he started setting milestones.

  • First it was 100 days. And then his daughter challenged him to a whole year. Milestones are really important. We always try and avoid the "f" word, the forever word, because we just feel it's too daunting. When we finish the workshops, we say to people just, try and get through 66 days because then your habits will change.

  • We don't say to them, try never to drink again, because it's just too much. And even if that's what they want to do eventually, they have to do it in stages. And another advantage of milestones is that every time you hit one, you get a dopamine hit, and that gives you the energy and the enthusiasm to carry on to the next milestone.

  • Kai enjoyed his journey to sobriety, and he noticed some significant benefits. As a business leader he's influenced many of his colleagues and he's an amazing role model for his children.



  • More info


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