Aug 14 2024 49 mins 4
Guests:
- John Lenker, Marketing Strategist & Communications Artist at LENKER
- Kevin deLaplante, Philosopher & Marketing Specialist at LENKER
Episode Summary:
Join us for a fascinating conversation with John Lenker and Kevin deLaplante, two experts from LENKER, as they delve into the world of marketing, critical thinking, and entrepreneurship.
John, a seasoned marketing strategist with a passion for ethical marketing, shares his insights on developing and promoting products and services that resonate with audiences. Kevin, a former philosopher turned marketing specialist, brings a unique perspective on critical thinking and decision-making in the business world.
Together, they discuss:
- Their career journeys and how they arrived at their current roles at LENKER
- The importance of competitive analysis and effective research when exploring new business ideas
- The role of AI in idea research and decision-making
- Key factors entrepreneurs should consider when evaluating marketing and business opportunities
- The balance between AI and human judgment in business
- Essential questions entrepreneurs should ask themselves before pursuing a new venture
- Lessons learned from both successful and unsuccessful ventures
- The unique challenges and opportunities of working with Bitcoin millionaires
- How to qualify a business and conduct a comprehensive market opportunity analysis
- Strategies for staying ahead of industry trends and advancements
- The impact of effective competitive analysis on business success
- The future of AI integration in business decision-making
- Risk management strategies for entrepreneurs
Resources:
- LENKER website: https://lenker.com
- Kevin deLaplante's website: https://kevindelaplante.com/my-writing
- The Argument Ninja Podcast: [Link to podcast]
Call to Action:
If you're looking to enhance your marketing strategies, refine your critical thinking skills, or navigate the complexities of entrepreneurship, this episode is a must-listen!
Connect with John & Kevin:
- John Lenker on LinkedIn: https://www.linkedin.com/in/johnlenker/
- Kevin deLaplante on LinkedIn: https://www.linkedin.com/in/kevindelaplante/
