Jan 24 2025 39 mins
Join us at the Called to Business Battlefield Event
It's time to finally have a profitable online business that wreaks havoc on the powers of darkness!
Episode Overview
Learn how to create content consistently without overwhelm, develop your unique signature method, and build a content strategy that goes beyond social media.
Key Takeaways
- Why social media alone is not a business growth strategy
- How to develop a signature method that establishes your authority
- Strategies for creating consistent, valuable content
- Selecting the right long-form content platform
Timestamps
- [00:00:00] Introduction to content creation challenges
- [00:01:59] Announcement: Called to the Business Battlefield Event
- [00:04:25] Understanding your messaging ecosystem
- [00:06:08] Problems with social media-only content strategies
- [00:10:00] Importance of developing a signature method
- [00:14:14] Example of a signature method framework
- [00:24:15] Choosing long-form content platforms
- [00:26:41] Content creation strategies for beginners
Content creation can feel overwhelming, can’t it? You know you need to share your message to connect with your audience, but where do you start? If you’ve ever found yourself staring at a blank screen, wondering what to create, you’re not alone.
The good news? There’s a strategy that simplifies content creation, allowing you to show up consistently without burning out. Here’s how you can transform your content creation process and avoid the pitfalls of analysis paralysis.
Why Social Media Isn’t Enough
If you’re relying solely on social media for your content strategy, it’s time to rethink your approach. Platforms like Instagram, TikTok, and Facebook are tools—but they shouldn’t be your foundation. Why?
- Algorithms Change Constantly: Only a tiny percentage of your followers might see your posts.
- Ownership Issues: You don’t own the content you post on social media. Platforms can delete your account or change policies, and you could lose everything.
- Limited Longevity: Posts disappear from view quickly, making it hard for your audience to revisit your insights.
To build a profitable, impactful business, you need a more sustainable strategy. Enter the long-form content platform.
The Power of Long-Form Content
Long-form content—whether it’s a blog, podcast, or YouTube channel—is a game-changer. Unlike social media, these platforms work for you long after you hit “publish.” They’re discoverable through search engines, allowing you to connect with your audience when they’re actively looking for solutions.
Here’s how to get started:
Pick a Platform That Fits You and Your Audience
- If your expertise is visual (e.g., cake decorating), consider YouTube.
- If you love talking and storytelling, podcasting might be your go-to.
- For those who prefer writing, blogging is an excellent choice.
Create a Signature Framework
Your signature framework is the backbone of your content. It’s a step-by-step process that takes your ideal client from point A (their current struggle) to point Z (their transformed outcome). For example, my framework, the "By God’s Design" method, consists of five key pillars:
- You by God’s Design
- Business by God’s Design
- Offer by God’s Design
- Growth by God’s Design
- Scale by God’s Design
Once you’ve defined your framework, brainstorm topics for each pillar. These become your content pillars.
Start With the End in Mind
Before creating content, be clear about your goals. Are you trying to grow your email list? Build authority? Lead your audience toward a specific offer? Your framework will guide you in crafting content that aligns with your goals.
The Content Creation Roadmap
Now that you have a framework, here’s how to streamline your content process:
Plan Your Pillar Content:
Each week (or month), create one long-form piece of content. This could be a blog post, a podcast episode, or a YouTube video. For example, if your framework includes "growth strategies," create a post on "5 Ways to Attract Leads Without Relying on Social Media."
Repurpose Like a Pro:
Break down your pillar content into smaller pieces for social media, emails, or other platforms. A single blog post could provide:
- Instagram quotes
- LinkedIn articles
- A mini-series of Reels or TikToks
Include a Call to Action (CTA):
Each piece of content should guide your audience toward the next step—whether that’s signing up for your email list, downloading a free resource, or reading another blog post.
Consistency Over Perfection
One of the biggest hurdles in content creation is overthinking. You don’t need to have everything figured out before you start. Record your thoughts, use tools like AI to organize your ideas, and refine as you go. The key is to show up regularly and provide value.
Your Action Plan
Ready to start creating consistent, impactful content? Here’s your next step:
- Define your signature framework with 3-5 pillars.
- Brainstorm 10 content ideas for each pillar.
- Choose one pillar to focus on this week and create your first piece of long-form content.
With a clear framework and a sustainable strategy, you’ll not only avoid overwhelm but also position yourself as an expert in your field—no endless scrolling or algorithm anxiety required.
Let’s reclaim the territory and make an eternal impact with your content!
EPISODE LINKS AND NEXT STEPS:
Called to Business Battlefield Event
Growing your Email List without Social Media:
https://theabundantchristianpreneur.podbean.com/e/growing-your-online-business-without-social-media/
The SMART Way To Grow Your Email List:
Creating a Powerful Movement and Message:
Creating a Movement Versus Niche:
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