Jul 20 2016 25 mins
In this inaugural episode, DemandGen Radio host David Lewis is joined by one of the founding fathers of Modern Marketing, Jon Miller, co-founder of Marketo and now the founder and CEO of Engagio an account-based marketing platform that orchestrates outbound interactions across departments and channels.
Jon and David discuss the genesis behind starting Engagio following Jon’s tremendous success as co-founder of Marketo and the current state of ABM.
Topics Discussed Include:
- Why all the hype this past year on Account Based Marketing (ABM)
- The rationale for Engagio re-branding of ABM to Account Based Everything (ABE)
- What does it take for a firm to be effective with ABM
- The importance of aligning sales and marketing in an ABM strategy