Aug 06 2024 21 mins 2
Welcome to Podcasting Smarter, in this episode, we dive into the world of email marketing with Sarah Hopkinson, a seasoned copywriter specializing in helping podcasters grow their audience and monetize their content.
Learn Sarah's top five hacks for leveraging email marketing to boost your podcast and discover the importance of having an email list, creating engaging lead magnets, utilizing templates and automations, and harnessing the power of AI to enhance your email strategy.
"Email replicates that familiarity better because it feels like a one-to-one medium, whereas on social media, it's a bit more open. If you're talking to people and trying to convince them specifically to buy your product, to invest in your course, email can just be a better way to transmit that message rather than trying to compete with every single other person on TikTok or on Instagram." - Sarah Hopkinson
Sarah Hopkinson, an experienced copywriter specializes in assisting podcasters to expand their audience and monetize their content. In this episode, Sarah will be sharing her expertise on the top five hacks for marketing podcasts through email. Her insights on creating effective lead magnets, automating email marketing, and engaging podcast audiences will provide valuable strategies for enhancing marketing efforts and audience engagement.
Whether you're looking to increase listenership, monetize your podcast, or simply engage more deeply with your audience, this episode is packed with actionable insights to help you succeed. Don't miss out on these expert tips and start transforming your podcasting journey today!
In this episode, you'll learn how to:
Master the art of marketing your podcast through email and boost your listener engagement.
Unlock the secrets to creating lead magnets that captivate your podcast audience and drive growth.
Streamline your podcast marketing efforts by automating your email campaigns for maximum impact.
Harness the power of AI to take your podcast email campaigns to the next level and connect with your audience on a deeper level.
Elevate your podcast engagement by leveraging valuable insights from audience feedback through email.
The key moments in this episode are:
00:00:26 - Importance of Email Lists
00:05:11 - Growing Your Email List with Lead Magnets
00:08:55 - Email Marketing Efficiency with Templates
00:12:53 - Utilizing Automations for Email Lists
00:13:07 - The Importance of Welcome Sequence
00:15:57 - Leveraging AI for Email Content
00:18:50 - Using Email for Feedback and Engagement
00:21:33 - Conclusion and Call-to-Action
Resources:
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Get in Touch with Sarah Hopkinson:
LinkedIn:https://www.linkedin.com/in/sarah-hopkinson/
Website: https://copyhop.co/
Sign-up for my emails (which starts with a 4-week deep-dive into turning your podcasts into emails): https://crafty-hustler-1231.ck.page/9cd9d402ea
Instagram: https://www.instagram.com/copyhop/
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
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