Jul 19 2024 46 mins 2
In this new episode, Rick sits down with Ben Bagge to talk about the pros and cons of cash-based vs. insurance-based PT practices, scaling a successful PT business, and effective lead generation and marketing strategies for cash patients.
Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice.
In this conversation, Rick and Ben discuss topics such as:
- Cash-Based vs. Insurance-Based Practices: Understanding the pros and cons of each and why cash practices often struggle to scale
- How to scale a successful PT business
- Ben reveals how his profit margin is 30% and doing $1.5M in business
- Strategies on adding services like massage & chiro
- Top 3 ways to market to a cash patient
- Lead generation for PT: what works?
- Why 90% of cash practices don’t make money
- Ben’s phone scripts that’s converting 65% of insurance patients to cash
- Content strategies on converting patients using social media
- Why you should hire a PT vs. front desk to handle new patient calls
- Why social media is crucial for GenZ hires and new patients
- Why his patient calls are 15 min vs. 5 min
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