Feb 25 2024 66 mins
Angela Hollowell discusses her journey as a creative entrepreneur and the development of Rootful Media. She shares her experience in starting the Honey and Hustle podcast and the importance of building a team for production. Angela also talks about her transition to full-time entrepreneurship and her definition of success. She delves into her involvement in film projects and the different ways to secure funding and distribution for indie films. In this conversation, Zlatko Bijelic and Angela Hollowell discuss various marketing strategies for films, TV shows, and podcasts. They explore the idea of testing different marketing approaches, such as teasing scenes and creating director's cuts. They also discuss the value of sharing income publicly and the importance of authenticity and value in content creation. Additionally, they touch on the potential of podcast advertising for smaller creators and the benefits of in-person podcasting. Overall, the conversation highlights the need for innovative and creative marketing strategies in the entertainment industry.
Takeaways
- Test different marketing strategies to find what works best for your content.
- Consider teasing scenes and creating director's cuts to generate interest and engagement.
- Share income publicly to provide transparency and representation, but also consider the nuances and circumstances behind financial success.
- Focus on authenticity, value, and building a loyal community rather than solely chasing monetary success.
- Explore the potential of podcast advertising for smaller creators and the benefits of in-person podcasting.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
Follow What Is My Brain? Podcast on LinkedIN: https://www.linkedin.com/company/what-is-my-brain-podcast/
Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/
Follow What Is My Brain? Podcast on TikTok: https://www.tiktok.com/@whatismybrainpodcast
Follow Angela on X: https://www.x.com/anghollowell
Follow Angela on LinkedIn: https://www.linkedin.com/in/angelahollowell
Follow Angela on Instagram: https://www.instagram.com/honeyandhustlepod
Follow Angela on YouTube: https://www.youtube.com/c/AngelaHollowell
Chapters
00:00 Introduction and Background
02:27 Building Rootful Media
04:19 Starting the Honey and Hustle Podcast
07:13 Team and Production of the Podcast
08:29 Enjoyment of Different Media Components
15:57 Transitioning to Full-Time Creative Entrepreneurship
20:27 Defining Success
26:51 Venturing into Film Projects
29:43 Funding and Distribution for Indie Films
37:17 Testing Different Marketing Strategies
38:15 Packaging and Rollout Strategies
39:09 Teasing Scenes and Director's Cuts
40:09 Creating a Podcast Press Run
41:08 Innovative Marketing Approaches for Films and TV
41:56 Sharing Income Publicly
43:00 The Untapped Potential of Podcast Monetization
44:38 The Importance of Authenticity and Value
45:13 Learning from Artists like Russ and Andrew Schultz
46:10 The Power of Transparency in the Music Industry
47:33 The Value of Niche Podcast Advertising
49:15 The Shift in Social Media Content
52:48 The Nuances of Sharing Income Publicly
54:04 The Dangers of Depending Solely on Facebook Ads
57:29 The Potential of Podcast Advertising for Smaller Creators
58:44 The Benefits of In-Person Podcasting
01:03:22 Creating a Boutique Podcast Studio
01:06:08 Supporting Angela's Projects
01:06:50 Where to Follow Angela Hollowell