Dec 06 2024 3 mins 1
https://www.heinzmarketing.com/events/sales-pipeline-radio-epi-368-matt-heinz-jesse-humphrey/
This week's show is entitled, "Balancing Brand & Demand in B2B" and my guest is Jesse Humphrey, VP of Marketing at Diversified.
Tune in to Learn:
Balancing Brand and Demand: Understand the importance of maintaining a strong brand presence alongside demand generation in B2B marketing.
Building Trust: Discover how a solid brand foundation can reduce customer indecision and foster trust.
Measuring Brand Impact: Learn methods to gauge the effectiveness of brand initiatives on demand generation.
Consumer Insights for B2B: See how B2B brands can adopt strategies from consumer companies to enhance brand experience.
Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts
