Black Friday to Boxing Day: What’s ahead for retailers and consumers with Craig Woolford


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Oct 03 2024 27 mins   2

In this special peak season episode of Retail Therapy, Paul Zahra is joined by Craig Woolford, Senior Retail Analyst in the Consumer Sector at MST Marquee. Together, they explore what’s in store for retailers and consumers during the busiest time of the year—Black Friday, Cyber Monday and Christmas shopping.


The conversation covers the challenges retailers face with rising costs and supply chain pressures, as well as consumer behaviour shifts amid the ongoing cost-of-living crunch. Craig shares valuable insights on category performance, peak season trends and what retailers can expect for Boxing Day sales.


Key topics discussed:


  • A recap of the retail industry's performance in 2024

  • Key trends and challenges leading into Christmas trading

  • Insights into changing shopper behaviour and category performance

  • Predictions for Black Friday and Cyber Monday sales

  • The impact of supply chain issues on retailers this holiday season

  • Strategies retailers can use to manage costs and team hiring ahead of the Christmas rush


To learn more about what we do at the ARA, head to retail.org.au.


ABOUT THE ARA: The Australian Retailers Association is the oldest, largest and most diverse national retail body. We represent a $420 billion sector that employs more than 1.4 million Australians and is the largest private sector employer in the country. As Australia’s peak retail body, representing more than 120,000 retail shop fronts and online stores, the ARA informs, advocates, educates, protects and unifies our independent, national and international retail community.