Beauty School Bobbi

Kenneth Snyder shares the story behind KWS fragrance, a customizable fragrance line that aims to bring luxury and creativity to everyone. The journey began when Kenneth created his own fragrance in Paris years ago. After personal challenges and a pause in the project, he started experimenting with fragrances and blending scents. The result was KWS, a collection of four scents that can be layered and customized. The brand's name, Kindness with Soul (KWS), reflects Kenneth's belief in living from the soul and spreading kindness. The goal is to create a lifestyle brand that offers accessible luxury experiences and brings joy to people's lives. In this conversation, Kenneth and Bobbi discuss the versatility of fragrance and how it can be a personal and meaningful gift. They also talk about the different fragrances for different occasions and how fragrance can evoke memories. Kenneth shares his journey of creating affordable fragrances and the importance of accessibility. They discuss the decision to keep prices affordable and the packaging and shipping choices made. They also touch on the collaboration with influencers and the importance of sharing and passing on success. Kenneth emphasizes the importance of self-awareness, confidence, and not taking criticism personally. They discuss the growing market for fragrance and its potential in the beauty industry.

Takeaways

• KWS fragrance is a customizable fragrance line that aims to bring luxury and creativity to everyone.


• The brand's name, Kindness with Soul (KWS), reflects Kenneth's belief in living from the soul and spreading kindness.


• The four scents in the collection can be layered and customized to create unique fragrances.


• The goal of KWS is to create a lifestyle brand that offers accessible luxury experiences and brings joy to people's lives. Fragrance can be a versatile and meaningful gift, allowing people to start traditions or create personal experiences.


• Different fragrances can be used for different occasions, evoking different moods and vibes.


• Fragrance has the power to trigger memories and emotions, making it a powerful tool for personal expression.


• Affordability and accessibility are important factors in making fragrance available to a wider audience.


• Self-awareness, confidence, and not taking criticism personally are key to pursuing creative endeavors.


• The fragrance market is growing, and there is potential for fragrance to become a bigger part of the beauty industry.

Chapters

00:00 Introduction and Background

00:31 Interest in Fragrance and the Birth of KWS

03:12 Pause in the Project and Personal Challenges

04:05 Experimenting with Fragrances and Customization

05:55 The Concept of Kindness with Soul (KWS)

06:35 Unisex Fragrances and the Importance of Kindness

07:27 Designing the Bottle and Packaging

09:30 The Four Scents and Layering

12:24 Creative Process and Timing

15:43 Goals and Vision for KWS

24:25 Different Fragrances for Different Occasions

25:16 The Personalization of Fragrance

26:14 Fragrance as a Memory Trigger

27:06 Identifying with Fragrances

27:59 Affordability and Accessibility

28:21 The Decision to Keep Prices Affordable

29:18 Packaging and Shipping Decisions

30:34 Collaboration with Influencers

31:29 The Importance of Sharing and Passing on Success

32:00 Self-Awareness and Confidence

33:29 The Purpose of Creation

34:09 Overcoming Fear of Judgment

35:15 Trusting Intuition and Following Your Path

36:09 Not Taking Criticism Personally

37:25 The Growing Market for Fragrance

38:38 Fragrance as a Personal Expression

40:14 The Future of Fragrance in the Beauty Industry

42:45 Where to Buy KWS Fragrance