Feb 19 2025 23 mins
SPECIAL FOCUS- Many coaches hesitate to narrow their niche, fearing it will limit their opportunities, but the reality is that specialization is the key to attracting the right clients. In this episode, we explore why choosing a niche helps you stand out, create a sustainable business, and make a bigger impact. I share my own journey from general life coaching to coaching women in leadership and coaching life coaches in business and mindset. You’ll learn why niching is a marketing strategy, not a coaching method, and how experimenting with different clients can help you gain clarity over time. Plus, I’ll give you a practical challenge to help you start defining your niche today!
Key Takeaways:
- Niching down doesn’t limit opportunities—it attracts the right clients who truly need and value what you offer.
- Specialization leads to sustainability because you’re more passionate and consistent when working in areas you truly care about.
- Clarity comes from experience, so don’t wait to start—serve clients, refine your skills, and pay attention to what feels most fulfilling.
Listener Challenge:
Take some time today to reflect on your specific focus and specialty. Write down three results you’d like to help people get and list their biggest pain points in getting them. What problems do they need solved? What transformations are they looking for? Once you have that clarity, think about how you can start speaking directly to them in your marketing and messaging. Post your thoughts, share them with a peer, or even send me a message- I’d love to hear what you discover!
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Music by Anastasia Kir from Pixabay