Feb 03 2025 45 mins 1
This week the guys sit down with William Massena of Massena LAB. They talk about the early days of Timezone, why watches are tools, the origins of Massena LAB, and what Massena would do with Rolex.
0:00 Intro
0:55 Wristchecks
3:05 Massena’s early days on Timezone and the IWC conspiracy
10:40 Ashford, WatchNet, Antiquorum, and the rebirth of Timezone
15:00 Massena’s foray into watch journalism
16:15 How Massena’s taste in watches has changed over time
19:30 How Massena began collecting at the age of seven
21:30 Watches are tools
22:45 The impulse to start Massena LAB
28:15 Massena’s favourite collaborations
31:00 Collaborations by others that impress Massena
34:10 The importance of GPHG and other awards
35:10 The Massena LAB brand
38:10 Why Massena remains excited about watches and what he’s looking for this year
40:45 Studio Underd0g, Fears, and travelling with Richard Benc
42:15 What Massena would do with a Rolex
Show Notes:
