Oct 24 2024 49 mins
Andy Goram sits down with Kristina Vaneva, author of Beyond Employee Engagement, to explore how businesses can go beyond traditional employee engagement strategies to build lifelong employee advocates. Kristina shares actionable insights on how to create an effective employee advocate programme that seamlessly integrates into every stage of the employee journey—from onboarding to career development and beyond.
Discover the benefits of empowering your team to become authentic employee advocates and how a well-structured employee advocacy program can boost brand loyalty and trust. Learn the steps to build a program that works, the challenges you'll face, and the long-term impact advocacy can have on both your company and your employees. If you're looking to strengthen your employee engagement efforts and foster genuine loyalty, this episode is packed with valuable tips that can transform your approach.
Tune in to learn how to create a culture where your people don’t just work for you—they work with you, promoting your brand long after they’ve moved on.
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Key Takeaways
- True employee advocacy is rooted in genuine employee engagement
- Successful employee advocacy requires more than just goodwill
- For an employee advocate programme to thrive, leaders must actively buy in and commit to it
- Employee advocacy doesn’t have to end when employees leave the company
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Key Moments
The key moments in this episode are:
00:01:10 - What is Employee Advocacy? Why Does It Matter?
00:08:23 - The Benefits of Employee Advocate Programmes for Businesses
00:09:04 - How to Build an Effective Employee Advocate Programme
00:25:11 - Employee Engagement and Its Role in Advocacy
00:35:41 - Challenges in Building an Employee Advocate Programme
00:28:26 - Long-Term Benefits of Employee Advocates After They Leave
00:44:41 - Sticky Notes & Close
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Join The Conversation
Find Andy Goram on LinkedIn here
Listen to the Podcast on YouTube here
Follow the Podcast on Instagram here
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Check out the Bizjuicer website here
Get a free consultation with Andy here
Check out the Bizjuicer blog here
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Useful Links
Follow Kristina Vaneva on LinkedIn here
Find Kristina's website here
Get Beyond Engagement here
Visit Kristina's YouTube Channel here
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Full Episode Transcript
Get the full transcript of the episode here