On this episode, we're joined by Melanie Nuce-Hilton, SVP for Innovation and Partnerships at GS1 US, a nonprofit standards organization best known for administering the Universal Product Code (UPC) barcode—and celebrating its fiftieth anniversary right around the same time as MIT CTL. Melanie talks all about the history of supply chain standards over the last 50 years, including the UPC barcode, RFID, and others. And she also discusses the exciting innovations that are on the horizon to uncover new possibilities for industry stakeholders.