The perfect formula for FP&A and Beer – Pavels Cvetkovs at Carlsberg


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Feb 12 2025 37 mins   20

Grab a beer and listen to this special episode. We are joined by Pavels Cvetkovs FP&A director at Carlsberg Group who reveals the formula of FP&A at the famous brand. Carlsberg was founded in 1847, has 140 brands, and 30,000 employees – and FP&A is core to their success, says Cvetkovs.


In this episode:



  • How my career in the Big Four (and audit) served as “finance military school”

  • Moving from business controller to FP&A

  • The essence of Carlsberg – innovation in brewing and sustainability

  • Distinct shareholder structure at Carlsberg run by Carlsberg foundation

  • What’s so special about the beer and beverage industry and our FP&A practices

  • Power of inventory management, sales seasonality, and supply chain and cost planning in brewing

  • Forecasting and planning and achieving highest levels of collaboration

  • FP&A set up and management of 10-20 KPIs at Carlsberg

  • Business partnering as a mindset at Carlsberg

  • Visiting sites in operations at Carlsberg

  • Biggest challenges overcome in budget season

  • Refining my financial modeling skills


Follow and connect with Pavels on Linkedin:


https://www.linkedin.com/in/pavels-cvetkovs-471b231a