Jan 14 2025 46 mins 1
In this new episode of The Clinic Boss Show, Rick sits down with Kecia Barr, the Marketing Director at First Settlement Physical Therapy (FSPT), a 48-location powerhouse in Ohio and West Virginia.
Kecia discusses how 80% of their new patient evaluations come from doctor marketing and shares her proven strategies for building and maintaining strong referral relationships. Whether you’re managing one clinic or many, these actionable tactics will help you master doctor marketing and grow your practice.
In this conversation, Rick and Kecia discuss topics such as:
- How to manage marketing for 48 locations
- Doctor Marketing: The backbone of new patient growth
- How to build rapport with gatekeepers
- Getting Referral Coordinator’s Contact information
- Building relationships without being salesy
- Top questions and strategies for referral success
- Communication and follow-up rhythm
- Tracking and metrics for Doctor marketing
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