Jeff Sundsmo


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Jan 28 2025 35 mins  

Today we’ve got Jeff Sundsmo of the Olsen Group and Keller Williams Premier Realty, who was involved in the medical field and in selling cars before transitioning to real estate. We hear about the origins of the Olsen Group and explore the resilience that Jeff strongly believes is needed in the industry. Our conversation takes a lighter turn as we discuss family dynamics, Jeff's passion for softball, and the resurgence of direct mail. We wrap up with Jeff's charity efforts and his predictions for the real estate market in 2025, highlighting the importance of education and patience in this ever-changing field.



In this episode:



  • How Jeff transitioned from medicine and cars to real estate, encouraged by his stepfather and mother.

  • How the Olsen Group began with Mike Olsen's ventures in downtown St. Paul.

  • Why sports are a big deal in Jeff's personal and professional life.

  • Jeff’s recollection of teaching his stepfather how to use email.

  • Why direct mail and personal connections are making a comeback.

  • How Jeff's passion for softball impacts his life and his daughter's sports journey.

  • The sportsmanship and respect that Jeff learned from being a hockey referee.

  • Why humor is a powerful motivator in both personal challenges and real estate endeavors.

  • How the real estate market trends are evolving, with predictions for 2025.

  • Why education and patience are crucial in navigating the unpredictable real estate industry.

  • How Jeff’s experiences highlight the importance of adaptability and passion in real estate.

  • Why listening to podcasts is part of Jeff's routine for continuous learning.

  • The reason why Jeff recently decided to shave his beard.



Contact Jeff:


Cell: 651-491-3037


Email: [email protected]