Jan 24 2025 47 mins
Josie Eastman was pulled into the boating industry by a family that believed she would bring a fresh and modern approach to it, and along with her strong organisational skills, business management training and team management abilities she hasn't looked back. Winning the Rising Star Award at the Raymarine Boat Builder Awards in Amsterdam in 2023 really put her Australian boat brand "Edencraft" on the world map which is her goal - to make Edencraft a world distributed brand. These strong and able to handle Australian conditions boats are based on an original hull design the story of which includes drug cartels and murder intrigue. It's a boat brand grown men aspire to and even shed a tear for. Listen as I explore with Josie her career trajectory and her passion for a brand that she holds with great pride and ambition to truly bring to all of those that have a love for fishing all over the world. There are some great marketing tips for all boat businesses (how to get kids hounding their parents to buy boats) and some truly inspirational moments for all women looking to enter or further their career in the boating industry in this podcast.
The image for this Podcast is Josie to the left then Lisa Blair middle and myself on the right and just some of the amazing women at our networking event at Sydney Boat Show Thanks to Shadow Superyacht and Chapman Yachting.
Photo Credit: Rising Tide Films/Mulpha Events
For more details on Edencraft see:
If you would like to connect with The Boat Princess and enquire about being on the podcast or sponsoring one of our events you can connect with me here:
https://www.linkedin.com/in/nicky-vaux-the-boat-princess-04014530/