New Year, New Marketing: Strategies to Kick Off 2025


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Jan 09 2025 16 mins   6

Looking for some fun, unique and easy ways to market your voice over business while playing off the theme of New Year's?


In this episode I share several creative and practical marketing strategies you can lean into to stay top-of-mind with your clients and prospects.


For even more New Year's marketing ideas ideas visit https://www.vopreneur.com/newyearsguide for a free guide.


CONNECT WITH MARC SCOTT
Marc Scott Website - https://marcscottvoiceover.com
Marc Scott on Instagram - https://instagram.com/marcscott
Marc Scott on Facebook - https://facebook.com/marcscottvoiceover
Marc Scott on YouTube - https://youtube.com/@marcscottvo
Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover
RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook

Visit https://voiceovermarketingplaybook.com


* The VOpreneur Guide to Testimonials

Visit https://vopreneur.com/testimonials


* Get an instant $25 credit when you sign up for VoiceZam

Visit https://voicezam.com/marcscott


* For voice over services:

Visit https://marcscottvoiceover.com


* Want VOpreneur Swag?

Visit https://teespring.com/stores/vopreneur


* Join the VOpreneur Facebook Group

Visit https://facebook.com/groups/vopreneur


EVERYDAY VOPRENEURS IN THIS EPISODE

* Thanks to "Uncle Roy" for production assistance!

Visit https://antlandproductions.com


* Thanks to Christy Harst for VO contributions!

Visit https://christyharst.com


* Thanks to Krysta Wallrauch for VO contributions!

Visit https://krystawallrauch.com


If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult


KEY TAKEAWAYS

  • It's not too late to send a New Year's email.

  • Sending a New Year's message can help reconnect with clients.

  • Offering planning calls can engage both clients and prospects.

  • Raising rates can be communicated with goodwill by offering lower rates for early bookings.

  • Refreshing testimonials can enhance your marketing efforts.

  • Creating a 'Best Of' campaign can showcase your past work.

  • Social media posts should be tailored for each platform.

  • Pitching fresh starts can inspire clients to update their projects.

  • Providing value in marketing campaigns strengthens client relationships.